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MKT 351: Sustainability in Marketing: Industry Research

Researching sustainable industries

When it comes to researching industries, whether or not they are sustainable, and what their sustainability practices might be, you will need to compile information from several resources in order to create a complete picture. You will use the resources listed on this page to find industry reports, articles, and news sources.

Article Searching

Search tips - The sources below (which include both business as well as environmental studies databases) can be useful for finding information about industry practices, as well as general information on sustainability and social responsibility. 

To find more information on this topic, try searching in these databases for an industry and the terms "social responsibility", "green marketing", "ethics", "environmental auditing", or use other search terms related to the environment. 

Industry Reports

These databases are the best first-stops for overviews on industries. 

News sources

These are the top resources that cover news about your company's sustainability activities. They also provide articles about industry practices. Use these to help get a sense of the public opinion of a company or industry from a sustainability perspective.