MKT 351: Sustainability in Marketing: Company Research

An excellent strategy for finding company specific sustainability information is to search online for sustainability reports for particular companies.

For example, a Google search for Nike AND sustainability report led me to what Nike calls their Impact Reports, which contain info about their sustainability, DEI, and other social responsibility topics. Try searching for your company name AND “social responsibility report,” “environment report,” or “sustainability report.”

It's important to remember that these types of reports are created by the companies themselves and not an impartial party. This means there is some degree of bias present as companies want to present the best possible image of themselves. Use these sustainability reports in combination with company reports, article searching, and news sources to create the most complete picture of your company's sustainability practices. 

These are the top resources that cover news about your company's sustainability activities. They also provide articles about industry practices. Use these to help get a sense of the public opinion of a company or industry from a sustainability perspective.

You can often find general information about a company by looking at company reports. These reports can be found in the following databases.

Search tips - Businesses conduct themselves in socially responsible ways when it is required of them. The sources below (which include both business as well as environmental studies databases) can be useful for finding information about a company's practices, as well as general information on sustainability and social responsibility.

To find more information on this topic, try searching in these databases for a company name and the terms "social responsibility", "green marketing", "ethics", "environmental auditing", or use other search terms related to sustainability.