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MKT 445: International Marketing Strategies, Graham/Crosby, summer 2024: Home

Additional Resources


This guide recommends information resources for your Company & Industry Report.

For your report you will need to use quality, credible information sources about:

  • The Wisconsin company of your selection.  (A company that has a product or product line that it could export to the U.K.)
  • The product or product line of the company you selected.
  • The U.K. industry for that product category.

Special and Reference Collections Librarian

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Michael Current
124 Murphy Library