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Business Plans Handbook by
Call Number: HD62.7 .B865 Referencev.1(1995), v.5(1998), v.8(2001), v.10(2004), v.12(2007), v.14(2008), v.22(2012), v.28(2014), v.34(2015), v.40(2018), v.46(2020), v.52(2022)
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Financial ratios and norms
IRS Corporate Financial Ratios by Call Number: HF5681.B2 I7 ReferenceMurphy Library holdings: 1989 - current ed.
Set of financial ratios commonly used in business planning, financial analysis, and credit evaluations. Based on income statement and balance sheet data compiled by the IRS. Newer volumes by NAICS; older volumes by SIC.
- Morningstar Investment Center This link opens in a new windowMorningstar's data on companies includes a tabs such as "Financials" and "Key Ratios."
- Website: BizstatsIncludes some basic ratios, benchmarks, and statements
- Website: Five Categories of Financial RatiosExplanation of financial ratios
- Website: Fourteen Key Business Ratios Used by D&BExplanation of financial ratios
- Website: Yahoo's Industry BrowserDrill down from sector, to industry, to company for some very basic financials.
- Value Line This link opens in a new windowThe Value Line Institutional Investment Survey Online is equivalent to the Standard and Small & Mid Cap Print Editions combined and covers approximately 3,500 Large through Small & Mid Cap Equities. Partial funding for this resource is provided by the College of Business Administration.
Note: This resource is limited to 6 simultaneous users. If access is unavailable, please try again later.
Sample APA Citations for Business Resources 7th ed.
APA is the recommended citation style for the social sciences, including business disciplines.
IBISWorld: (cite the report used)
Lerman, S. (2016, September). IBISWorld industry
report 61111a. Public schools in the US. Retrieved
from IBISWorld database.
Simmons Insights: (cite the study/dataset used)
Simmons Research. (2020). Spring 2020 Simmons Connect Plus
study. [Data file]. Retrieved from Simmons Insights
database.
Simmons Research. (2020). Spring 2020 (La Crosse-Eau Claire)
local flex MRI-Simmons. [Data file]. Retrieved from
Simmons Insights database.
Data Axle Reference Solutions: (cite the database record used)
Data Axle. (n.d.). Charmant Hotel LLC, La Crosse, WI.
[Database record]. Retrieved May 8, 2023, from Data
Axle Reference Solutions database.
Business Insights: Global: (cite a company profile)
Gale Cengage Learning. (n.d.). Amazon.com, Inc.
[Company profile]. Retrieved March 6, 2023 from
Business Insights: Global.
Passport (Euromonitor): (cite a report)
Euromonitor International. (2022, June). Beer in the
United Kingdom. [Country report]. Retrieved from
Passport database.
Euromonitor International. (2022, May). Molson Coors
Brewing Co (UK) Ltd in Alcoholic Drinks (United
Kingdom). [Local company profile]. Retrieved from
Passport database.
Many more APA citation examples are available.
Simmons Insights
Simmons Insights
Simmons Insights is the new consumer intelligence and discovery platform that has replaced the Simmons OneView platform. Insights includes Dictionary Search, which looks and works just like OneView but with several improvements. Insights also includes Smart Search, a new intuitive search feature that allows you to search for terms without worrying about word order or exactly matching the word in the Simmons dictionary.
- Simmons Insights (MRI-Simmons) This link opens in a new windowConsumer product and brand usage, spending behavior, media habits and more, as derived from recent Simmons National Consumer Study (NCS) / National Hispanic Consumer Study (NHCS) ongoing surveys of 25,000 U.S. adults. Also includes recent SimmonsLOCAL datasets for all 210 Nielson Designated Market Areas (DMAs), plus data from several Simmons Connect surveys focusing on Internet and mobile device usage. Access limited to classes in the College of Business Administration.
Note: This resource is limited to 50 simultaneous users.
More Information
UW-Madison has several useful tutorials on how to use Simmons Insights:
- Simmons Insights Overview (2:16)
- Simmons Insights: Creating a Simple Crosstab (2:53)
- Reading Crosstab Results:
Simmons User Guides
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