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Simmons Insights

Simmons Insights

Simmons Insights is the new consumer intelligence and discovery platform that has replaced the Simmons OneView platform. Insights includes Dictionary Search, which looks and works just like OneView but with several improvements. Insights also includes Smart Search, a new intuitive search feature that allows you to search for terms without worrying about word order or exactly matching the word in the Simmons dictionary.

More Information

UW-Madison has several useful tutorials on how to use Simmons Insights:

Simmons User Guides

Sample APA Citations for Business Resources 7th ed.

APA is the recommended citation style for the social sciences, including business disciplines.


IBISWorld: (cite the report used)

Lerman, S. (2016, September). IBISWorld industry

     report 61111a. Public schools in the US. Retrieved

     from IBISWorld database.

Simmons Insights: (cite the study/dataset used)

Simmons Research. (2020). Spring 2020 Simmons Connect Plus

      study. [Data file]. Retrieved from Simmons Insights 


Simmons Research. (2020). Spring 2020 (La Crosse-Eau Claire)

      local flex MRI-Simmons. [Data file]. Retrieved from 

      Simmons Insights database.

Data Axle Reference Solutions: (cite the database record used)

Data Axle. (n.d.). Charmant Hotel LLC, La Crosse, WI.

      [Database record]. Retrieved May 8, 2023, from Data

      Axle Reference Solutions database.


Business Insights: Global: (cite a company profile)

Gale Cengage Learning. (n.d.)., Inc. 

      [Company profile]. Retrieved March 6, 2023 from

      Business Insights: Global.


Passport (Euromonitor): (cite a report)

Euromonitor International. (2022, June). Beer in the

      United Kingdom. [Country report]. Retrieved from

      Passport database.

Euromonitor International. (2022, May). Molson Coors

      Brewing Co (UK) Ltd in Alcoholic Drinks (United

      Kingdom). [Local company profile]. Retrieved from

      Passport database.


Many more APA citation examples are available. 

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