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MKT 445: International Marketing Strategies, Graham/Crosby, summer 2024: Products or Product Lines

Product Information

You may also have to do some article searching in order to find information on a particular product or product line. Additionally, you can also find some of this information on company websites. 

Try these techniques in the recommended databases when searching for product information - if the data is there, you'll probably find it. These are just a few suggested techniques that can be applied to most of the suggested databases. You may have to try other options as well, so be prepared to do some creative searching.

  • Start with just your product name alone (Scotch Tape). See how many results you get. If not enough, try variations on your product name (Scotch Magic Tape, Scotch adhesive tape).
  • If you're not finding anything, search for the category, not the brand (transparent tape, clear tape, adhesive tape, etc.)
  • If you're finding too much or unrelated things, add your company name (3M tape, 3M Scotch, etc.)

Literature Review for Products / Product Lines