Reference sources listed on this page provide information like definitions of specialized terms and concepts, backgrounds, and overviews of many aspects of international marketing.
Most of these sources are available to you in physical format in the reference collection on the first floor at Murphy Library.
International Business & Marketing
Globalization : Encyclopedia of trade, labor, and politics by Call Number: HF1359 .G5854 2006 ReferenceISBN: 1576078264Publication Date: 2005
Dictionary of Trade Policy Terms by Call Number: HF1373 .G66 2020 ReferenceISBN: 9781108823197Sixth edition.
Encyclopedia of World Trade by Call Number: HF1373 .W67 2005 ReferenceISBN: 0765680580Publication Date: 2005v.1-4
SAGE Handbook of International Marketing by Call Number: HF1416 .S24 2009 ONLINEISBN: 1857021002Publication Date: 2009
General Business & Marketing
Wiley International Encyclopedia of Marketing by Call Number: HF5415 .W54 2011 ReferenceISBN: 9781405161787Publication Date: 2011v.1-7
See especially Volume 6: International Marketing
Marketing Information by Call Number: HF5415.2 .D49 2004 ReferenceISBN: 0789021129Publication Date: 2004
Dictionary of Marketing Communications by Call Number: HF5412 .G68 2004ISBN: 0761927700Publication Date: 2003
