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MKT 341 International Marketing, Tu, spring 2024: Home

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Welcome

You are working on a project that aims to launch a product in a foreign country with a successful marketing plan.

This guide highlights information resources to help you find data and analyze the industry, the destination country, consumers in the destination country, and more.

Business Information Sources

Reference Librarian

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Michael Current
Contact:
124 Murphy Library
608.785.8739
Website