MKT 341 International Marketing, Tu, spring 2025: Industries

Covers about 30 industries, plus digital consumer and retail channels, with reports of several types including Country Reports, as well as direct access to industry/channel statistics, each for as many as 200+ individual countries.

Start by selecting your industry from the Industries menu or the Channels menu.

For analysis, click View All under Latest Reports, then use the pull-downs to select both the country and the type of report: select Country Report. Note the multiple tabs within the report!

For data, use the Explore Categories box and select Industries, then use both the Select Categories and Select Geographies tabs before clicking Search to retrieve a data table.

Use the "Browse all Industry Reports" area to select your country, then browse the (remaining) list of industries for which there are reports on the industry in that country. International industry report producers include BMI (FitchSolutions).

Contains MarketLine (GlobalData) Industry Profiles for numerous industries for numerous countries. Browse by Country first, then on the Country Overview page, under Market Reports, click on MarketLine Industry Reports.