Marketing (SUBJECT GUIDE): Articles & Databases

This database contains in-depth business information organized by company, industry, and country. Content includes case studies, market research reports, news articles, interactive comparison charts, and major reference works such as Market Share Reporter, International Directory of Company Histories, Brands and Their Companies, and Business Rankings Annual.

Covers a very wide range of business related periodicals, including 3,900 scholarly journals, 2,800 trade publications, 570 magazines (including The Economist), 180 wire feeds, and 140 newspapers (including The Wall Street Journal and the Financial Times). Also features thousands of market, industry, and country reports; overview pages for around 4,000 companies; more than 30,000 case studies and business cases; more than 55,000 dissertations; more than 29,000 ebooks, and more than 21,000 streaming videos.

Covers a wide range of published business literature including around 4,700 journals, 1,800 magazines, 1,400 trade publications, and 750 books. Additionally features more than 16,000 MarketLine company profiles and contains case studies, country economic reports, industry reports, market research reports, SWOT analyses, Associated Press videos, and more.

Official data from U.S. Census Bureau surveys, including the American Community Survey, the Decennial Census, the Economic Census, Economic Surveys, Population Estimates, Post-Secondary Employment Outcomes, Community Resilience Estimates, and Public Sector surveys.

Online access to Brands and Their Companies, Business Rankings Annual, Encyclopedia of Business Information Sources, Gale Directory of Publications and Broadcast Media, Market Share Reporter, Publishers Directory, and Statistics Sources. These directories can be searched individually or cross-search both at once.
Search Tips

Coverage of business literature including 3,600 magazines/journals, 590 newsletters, 330 newspapers, 310 news wires, 250 reports, and more. Supports disciplines including accounting, economics, finance, marketing, management, and strategy, as well as business theory and practice.

Proprietary information about more than 40,000 public and non-public companies and 225,000 key executives. In-depth industry analyses, information on a company's location, summary financials, top competitors, top officers and more.

Industry market research reports for over 1,300 United States industries, each updated 1 to 4 times per year. NAICS and specialized (new/emerging) industry reports consist of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more. NAICS industry reports additionally include Industry Financial Ratios.

Legal, news, and business sources. Contains US state and federal cases, statutes, and regulations, along with secondary legal sources such as law reviews. Also includes US and international news, Hoover's Company Records, SEC filings, and Westlaw’s Company Investigator system.

This market research database contains statistics and analysis for consumer-related industries across the globe. Content includes detailed industry data, including brand share rankings; 205 country reports; and company profiles.

Note: This resource is only available to current UWL students, faculty, and staff. Data in this resource may be used for research and private study only.

Contains three databases. The U.S. Businesses database includes basic information about more than 100 million businesses at the street address level. The U.S. Consumers / Lifestyles database contains demographics and lifestyle interests for more than 320 million individuals. The U.S. Jobs / Internships database allows for searching by job title, location, salary estimate, and more.

Consumer product and brand usage, spending behavior, media habits and more, as derived from MRI-Simmons USA, a major ongoing survey of 50,000+ U.S. adults. Also includes Connect study data on consumer use of traditional, digital, and mobile platforms, plus Local Flex Markets Study data for all 205 continental media markets. Quick Reports, Crosstab, and Brand Catalyst modules are available. Access limited to classes in the College of Business Administration.
Note: This resource is limited to 50 simultaneous users.

Note: This resource was previously listed as SBRnet (Sports Business Research Network).
Market research and industry news covering all facets of the sports business industry, with topics such as equipment sales, sports participation, broadcasting, sponsorship, and sports marketing. Also includes Brand Share Index, which provides information on consumer brand preferences within various sports markets.

This databases includes articles from nearly 2,000 domestic and international journals on environmental studies as related to agriculture, ecosystem ecology, energy use and renewable energy, natural resources, marine & freshwater science, geography, pollution & waste management, environmental technology, environmental law, public policy, social impacts, urban planning, and more.

Fully covers over 3,500 journals across 47 social science disciplines, as well as selected items from another 3,500 scientific and technical journals. Specializes in cited reference searching for comprehensive identification of later works that have cited an article published in one of the covered journals. Part of the Web of Science Core Collection database. Coverage: 1900-present.