Skip to Main Content

MKT 309: Principles of Marketing: APA Citations

Citation Resources

Sample APA Citations for Business Resources 6th ed.

APA is the recommended citation style for the social sciences, including business disciplines.


IBISWorld: (cite the report used)

Lerman, S. (2016, September). IBISWorld industry

     report 61111a. Public schools in the US. Retrieved

     from IBISWorld database.

Simmons Insights: (cite the study/dataset used)

Simmons Research. (2020). Spring 2020 Simmons Connect Plus

      study [Data file]. Retrieved from Simmons Insights 


Simmons Research. (2020). Spring 2020 (La Crosse-Eau Claire)

      local flex MRI-Simmons [Data file]. Retrieved from 

      Simmons Insights database.

Data Axle Reference Solutions: (cite the database record used)

Data Axle. (n.d.). Charmant Hotel LLC, La Crosse, WI

      [Database record]. Retrieved May 8, 2023, from Data

      Axle Reference Solutions database.


Business Insights: Global: (cite a company profile)

Gale Cengage Learning. (n.d.)., Inc. 

      [Company profile]. Retrieved March 6, 2023 from

      Business Insights: Global.


Many more APA citation examples are available.