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MKT 309: Principles of Marketing: APA Citations

Citation Resources

Sample APA Citations for Business Resources 6th ed.

APA is the recommended citation style for the social sciences, including business disciplines.

 

IBISWorld: (cite the report used)

Lerman, S. (2016, September). IBISWorld industry

     report 61111a. Public schools in the US. Retrieved

     from IBISWorld database.
 

Simmons Insights: (cite the study/dataset used)

Simmons Research. (2014). Spring 2014 NHCS adult study

      12-month [Data file]. Retrieved from Simmons 

      Insights database.

Simmons Research. (2015). Spring 2015 SimmonsLOCAL

      (flexible markets) [Data file]. Retrieved from

      Simmons Insights database.
 

ReferenceUSA U.S. Businesses: (cite the database record used)

Infogroup. (2016). Kate's on State [Database record].

      Retrieved from ReferenceUSA U.S. Businesses

      database.

 

Many more APA citation examples are available.