Consumers
MRI-Simmons Catalyst is the main database to use when searching for consumer demographics information for this class.
Catalyst is one of the more advanced marketing database available at Murphy Library. For more in depth information on how to use this database, see the tutorials and user guides in the box below.
MRI-Simmons Catalyst
- Simmons Catalyst (MRI-Simmons) This link opens in a new windowConsumer product and brand usage, spending behavior, media habits and more, as derived from MRI-Simmons USA, a major ongoing survey of 50,000+ U.S. adults. Also includes data from Connect surveys focusing on consumers’ use of traditional and digital media, plus Local Flex Markets Study data for all 205 continental media markets. Quick Reports, Crosstab, and Geo Mapping modules are available. Access limited to classes in the College of Business Administration.
Note: This resource is limited to 50 simultaneous users.
More Information
UW-Madison has several useful tutorials on how to use Simmons Insights (predecessor to MRI-Simmons Catalyst):
- Simmons Insights Overview (2:16)
- Simmons Insights: Creating a Simple Crosstab (2:53)
- Reading Crosstab Results: