MKT 309: Principles of Marketing (all sections), spring 2025: Consumers

MRI-Simmons Catalyst is the main database to use when searching for consumer demographics information for this class.

Catalyst is one of the more advanced marketing database available at Murphy Library. For more in depth information on how to use this database, see the tutorials and user guides in the box below.

More Information

How to use Catalyst (48:48)

Tutorials and help page from UW-Madison libraries:

• Simmons Insights Overview (2:16)
• Simmons Insights: Creating a Simple Crosstab (2:53)
• Reading Crosstab Results
  • Simmons Catalyst: Crosstab Data Definitions and Results (help page)
  • Simmons Cross tab Results: Sample and Weighted Population (3:00)
  • Simmons Crosstab Results: Vertical and Horizontal Percentage (3:04)

Simmons User Guides

(see inside the database for the latest versions)

Published by Richard K. Miller & Associates.