UWL Books & Media
Browsing the Shelves
The numbers below can be used to browse shelves in the 2nd floor stacks, reference collection, new books, multimedia, and oversize books areas. Click the links to view the catalog records of these books in the same order as they are found on the physical shelves.
Selected Marketing Reference Books
Business Plans Handbook by
Call Number: HD62.7 .B865 Referencev.1(1995), v.5(1998), v.8(2001), v.10(2004), v.12(2007), v.14(2008), v.22(2012), v.28(2014), v.34(2015), v.40(2018), v.46(2020)
Consumer behavior 2023 by Call Number: HF5415.33.U6 M55 2023eb ONLINEISBN: 978157783317816th edition.
Strauss's handbook of business information : a guide for librarians, students, and researchers by Call Number: Z7164.C81 S7796 2020 Ready ReferenceISBN: 9781440851308Fourth edition.
Encyclopedia of Sports Management and Marketing by Call Number: GV716 .E53 2011eb ONLINEISBN: 9781412994156Publication Date: 2011
Encyclopedia of Major Marketing Strategies, Volume 3 by Call Number: HF5837 ONLINEISBN: 9781414499222Publication Date: 2013
North American Industry Classification System by Call Number: PREX 2.6/4: Government Documents Federal (Basement)1997- ONLINE;
1997-2012 also at PREX 2.6/4: Govt Documents Federal (basement)
American Consumers Series
American Attitudes : Who thinks what about the issues that shape our lives by Call Number: HN90.P8 M58 Reference7th ed (2014) in Reference;
1998- in Reference Compact
The American Marketplace by Call Number: HA203 .A635 Reference14th ed (2018) in Reference;
2001- in Reference Compact
American Money Series
American Buyers : Demographics of Shopping by
Call Number: HC110.C6 A66 2012 ReferenceISBN: 97819357759972nd ed.
Household Spending: Who Spends How Much on What by Call Number: HC110.C6 H68 Reference21st ed (2017) in Reference;
1999- in Reference Compact
American Generations Series
Baby Boom : Americans born 1946 to 1964 by Call Number: HF5415.33.U6 R87 2012 ReferenceISBN: 97819377370787th ed.Generation X : Americans born 1965 to 1976 by
Call Number: HF5415.33.U6 G46 2012 ReferenceISBN: 97819377370547th ed.Millennials : Americans born 1977 to 1994 by
Call Number: HQ796 .M55 2012 ReferenceISBN: 97819377370305th ed.Older Americans : a changing market by
Call Number: HQ1064.U5 O43 2012 ReferenceISBN: 97819377370927th ed.
Who's Buying Series
Who's Buying Alcoholic and Nonalcoholic Beverages by Call Number: HD9348.U5 W46 2013 ReferenceISBN: 97819357758679th ed.
Who's Buying Transportation by Call Number: HD9710 .U52 W46 2018 ReferenceISBN: 978193773758012th ed.Who's Buying Household Furnishings, Services, and Supplies by
Call Number: HD9773.A1 W46 2013 ReferenceISBN: 978193577591110th ed.
Who's Buying Information and Consumer Electronics by Call Number: HE7601 .W46 2013 ReferenceISBN: 97819357759285th ed.Who's Buying by Race and Hispanic Origin by
Call Number: HF5415.33.U6 W46 2013 ReferenceISBN: 97819357758508th ed.
Who's Buying at Restaurants and Carry-Outs by Call Number: TX945 .W46 2018 ReferenceISBN: 978193773756613th ed.
