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MKT 309: Principles of Marketing: Books

UWL Books & Media

Browsing the Shelves

The numbers below can be used to browse shelves in the 2nd floor stacks, reference collection, new books, multimedia, and oversize books areas. Click the links to view the catalog records of these books in the same order as they are found on the physical shelves.

Selected Marketing Reference Books

American Consumers Series

American Money Series

American Generations Series

Who's Buying Series