RKMA website
Published by Richard K. Miller & Associates.
- RKMA market research handbooksUse this link to access all editions of RKMA market research handbook titles acquired by Murphy Library since 2019.
RKMA Market Research Series - Earlier Editions
Published by Richard K. Miller & Associates.
Most titles/editions listed in this box were either acquired by Murphy Library prior to 2019, or they are available as part of Murphy Library database subscriptions.
Travel & Tourism Market Research Handbook by Call Number: G155.U6 T74 ONLINE2006-2014
(included in the database, Hospitality & Tourism Complete)- Leisure market research handbook by Call Number: GV174 .L45 ONLINE2007-2012
(included in the database, Hospitality & Tourism Complete) - The 2010 leisure market research handbook by Call Number: GV188.3.U6 M55 2010 ONLINEISBN: 1577831454
Leisure business market research handbook 2021-2022 by Call Number: GV188.3.U6 ONLINEISBN: 9781577832928Publication Date: 2020Eighth edition.- Sports marketing by Call Number: GV716 .S667 ONLINE2006-2014/15
(included in the database, SPORTDiscus with Full Text) 
Pandemic impact : consumer markets by Call Number: HF5415.32 .M566 2021eb ONLINEISBN: 9781577833147Special edition.- Consumer behavior : pandemic & post pandemic by Call Number: HF5415.32 ONLINEISBN: 9781577833024Publication Date: 2020Special edition.
International consumer markets 2020-2021 by Call Number: HF5415.32 ONLINEISBN: 9781577832867Publication Date: 20204th edition.
Consumer behavior 2015-2016 by Call Number: HF5415.33.U6 .M55 2015 Reference Compact (basement)11th ed.- Casinos, gaming & wagering. by Call Number: HV6711 .C375 ONLINE2010-2013
(included in the database, Hospitality & Tourism Complete) 
Healthcare business market research handbook 2021-2022 by Call Number: RA410.53 ONLINEISBN: 9781577832911Publication Date: 2020Twenty-first edition- Restaurant, food & beverage market research handbook by Call Number: TX911.3.M3 R47 ONLINE2009-2014/15
(included in the database, Hospitality & Tourism Complete) - Restaurant and foodservice market research handbook. by Call Number: TX911.3.M3 R47 ONLINE2006-2008
(included in the database, Hospitality & Tourism Complete)
