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Marketing (SUBJECT GUIDE): Google

including Digital Marketing

Google Scholar

Searches the full text of selected scholarly articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites.

Access to the full text is controlled by the publisher. Access may be open, access may be provided by your library, or access may be purchased.

Google Scholar Search

Google

The most popular Internet search engine.

Google Web Search

Google Book Search

Searches the full text of books in the Google Books Partner Program and the Google Books Library Project.

Access to the full text is controlled by Google in cooperation with copyright holders. The entire book or just selected pages may be available. Many books may be purchased from booksellers, and all books listed may be located in libraries.

Google Book Search