MKT 309 Sales Data: Home

The videos on this page are quickly-created screen captures to help with the sales information part of MKT 309 assignments.

Murphy Library does not have a "product sales information" database, so you need to look through the resources that we do have for sales information. 

For many specific, branded products (Post-It Notes, Scotch Magic Tape, Nexcare Bandages, etc.) you will not be able to easily find sales data. However, creative searching using the techniques in these videos will find anything that does exist. 

Try these techniques - if the data is there, you'll probably find it.Be prepared to try creative searching.

• Start with just your product name alone (Scotch Tape). See how many results you get. If not enough, try variations on your product name (Scotch Magic Tape, Scotch adhesive tape).
• If you're not finding anything, search for the category, not the brand (transparent tape, clear tape, adhesive tape, etc.)
• If you're finding too much or unrelated things, add your company name (3M tape, 3M Scotch, etc.)

Sometimes industry reports (which is what IBISWorld is all about) has sales data, but it's unusual to find it for things like Scotch Tape or other individual products that don't represent a company's major offerings. Still, it's worth a shot.

It's a long shot, but sometimes you can find sales data in articles.

It's a long shot, but sometimes you can find sales data in articles.

It's a long shot, but sometimes you can find sales data in articles.