Provides access to U.S. adult and teen consumer data on product and brand usage, spending behavior, media habits, and more. Data is pulled from the National Consumer Study (NCS) and the Simmons National Hispanic Consumer Study (NHCS) from Spring 2013. Also includes 209 (DMAs) in Simmons LOCAL. Simmons OneView can be used to create customized reports and graphs. Access limited to 5 simultaneous users. Access limited to use by classes in the Marketing Department.
Getting Started with Simmons Oneview